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Beyond MQLs: Reframing success in B2B marketing

Market Views

Explore the individual perspectives for each of the B2B marketing leaders, each offering unique insights and strategies that shape the contemporary marketing landscape.

Adam Kite Vice President Brand, Content and Marketing Operations Relex Solutions
Adam Smith Head of Marketing, EMEA ComplyAdvantage
Alex Bacon Marketing Director Cloud Direct
Alex Venus Head of Digital and Web Marketing Personio
Alyssa Maker Global Director of Growth Marketing Sana Commerce
Ana Laura Zain Chief Marketing Officer Pentaleap
Ben Romberg Head of Strategy and Planning Gilroy
Carey Rooks Head of Brand and Communications SPT Labtech
Dimitrios Kales Head of Commercial Marketing Informa Markets
Emily Evans Head of Direct Marketing Moneypenny
Emjay Lofts Head of Performance Marketing MHR
Elliot Cartwright Global Head of Account Based Marketing (ABM) Relex Solutions
Frances Wright Head of Marketing Sheffield Haworth
Gabi Warren Chief Marketing Officer Puzzel
Gail Greenwood Marketing Director
Henrik Leerberg Global Marketing Leader
Iain Moss Head of Demand Generation Digital Genius
Inessa Marmashova Chief Marketing Officer HYPERVSN
Jamaica Lancee Head of Marketing Sensat
Jenny Ayre Director of Marketing Elliptic
Joao Felix VP of Marketing and Communications V-Nova
Joey Lai Marketing Director for Global Programmes Beamery
John Hills Vice President of Marketing Crowdcube
Jonathan Broadley Marketing Director Planixs Group
John Stovold Head of Marketing Amach
Jordy van Gent Director of Revenue Marketing Puzzel
Kirsty Mitchell Head of Practice Marketing and Events FreeAgent
Laura Watkins Director of Media and Marketing 11:FS
Muzafar Chaudhry Marketing Director Teramind
Nick Geurds Chief Commercial Officer Lepaya
Philippe Ruttens Chief Marketing Officer Tyk Technologies
Ross Spencer Chief Marketing Officer Togather
Scott McIvor Head of Marketing Operations Texthelp
Vivien Kilian Marketing Excellence Director Materialise

About 6sense

6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

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Market View 01

Adam Kite, Relex Solutions

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